
青島旅(lv)(lv)游(you)(you)文旅(lv)(lv)發(fa)展(zhan)(zhan)集團有限公司作為青島旅(lv)(lv)游(you)(you)集團旗(qi)下“旅(lv)(lv)游(you)(you)+文化”產(chan)業板塊,業務范圍(wei)涵(han)蓋文化旅(lv)(lv)游(you)(you)項目的開發(fa)與建(jian)設、廣告(gao)傳(chuan)媒(mei)、演出演藝、博物(wu)館、會展(zhan)(zhan)、節慶策劃與執行(xing)、旅(lv)(lv)游(you)(you)商品開發(fa)銷(xiao)售及運營等。
擁(yong)有(you)青(qing)(qing)(qing)島(dao)(dao)(dao)旅(lv)游(you)集團旗下全(quan)(quan)部(bu)廣告(gao)資(zi)(zi)源(yuan)的(de)(de)開發(fa)(fa)(fa)(fa)運(yun)(yun)營權,范圍包括青(qing)(qing)(qing)銀及(ji)青(qing)(qing)(qing)島(dao)(dao)(dao)奧帆(fan)(fan)(fan)中(zhong)(zhong)心內廣告(gao)資(zi)(zi)源(yuan);擁(yong)有(you)青(qing)(qing)(qing)島(dao)(dao)(dao)奧帆(fan)(fan)(fan)中(zhong)(zhong)心場(chang)地(di)資(zi)(zi)源(yuan)使用權,奧帆(fan)(fan)(fan)中(zhong)(zhong)心在(zai)2018年上(shang)(shang)合(he)組(zu)織青(qing)(qing)(qing)島(dao)(dao)(dao)峰(feng)(feng)會(hui)(hui)及(ji)2019年海(hai)軍(jun)節后(hou)成為(wei)(wei)國(guo)(guo)內首屈一(yi)指的(de)(de)室(shi)外(wai)會(hui)(hui)展(zhan)慶典(dian)(dian)活(huo)動(dong)舉辦(ban)地(di),年游(you)客量(liang)約四百萬(wan)人(ren)次,作(zuo)為(wei)(wei)重(zhong)大(da)會(hui)(hui)展(zhan)節慶活(huo)動(dong)承辦(ban)運(yun)(yun)營單位,承接過(guo)(guo)第十(shi)一(yi)屆中(zhong)(zhong)韓(han)歌會(hui)(hui)、奧迪汽車全(quan)(quan)國(guo)(guo)上(shang)(shang)市發(fa)(fa)(fa)(fa)布會(hui)(hui)、萬(wan)科城市樂跑等近300場(chang)文化(hua)活(huo)動(dong);舉辦(ban)過(guo)(guo)10屆青(qing)(qing)(qing)島(dao)(dao)(dao)國(guo)(guo)際(ji)帆(fan)(fan)(fan)船周及(ji)青(qing)(qing)(qing)島(dao)(dao)(dao)國(guo)(guo)際(ji)海(hai)洋(yang)節、5屆中(zhong)(zhong)國(guo)(guo)國(guo)(guo)際(ji)航海(hai)博(bo)(bo)覽會(hui)(hui)暨中(zhong)(zhong)國(guo)(guo)(青(qing)(qing)(qing)島(dao)(dao)(dao))船艇展(zhan)覽會(hui)(hui)等大(da)型(xing)(xing)節慶活(huo)動(dong);擁(yong)有(you)國(guo)(guo)內三大(da)奧運(yun)(yun)主題博(bo)(bo)物館(guan)之(zhi)一(yi)的(de)(de)“奧帆(fan)(fan)(fan)博(bo)(bo)物館(guan)”和再現上(shang)(shang)合(he)發(fa)(fa)(fa)(fa)展(zhan)歷程及(ji)各成員國(guo)(guo)異域風采的(de)(de)“上(shang)(shang)合(he)組(zu)織青(qing)(qing)(qing)島(dao)(dao)(dao)峰(feng)(feng)會(hui)(hui)展(zhan)覽館(guan)”,年平均(jun)接待量(liang)約10萬(wan)人(ren)次;擁(yong)有(you)世界罕有(you)的(de)(de)海(hai)上(shang)(shang)演(yan)(yan)出平臺,180度環(huan)繞(rao)大(da)屏與青(qing)(qing)(qing)島(dao)(dao)(dao)整個海(hai)岸(an)線(xian)的(de)(de)亮化(hua)形成互(hu)動(dong),上(shang)(shang)合(he)青(qing)(qing)(qing)島(dao)(dao)(dao)峰(feng)(feng)會(hui)(hui)期間,各國(guo)(guo)領導(dao)人(ren)在(zai)此觀看(kan)了由張(zhang)藝(yi)謀總導(dao)演(yan)(yan)的(de)(de)大(da)型(xing)(xing)燈光(guang)焰火藝(yi)術表演(yan)(yan)《有(you)朋自遠(yuan)方來》,后(hou)承接過(guo)(guo)央視(shi)16場(chang)世界杯《最佳(jia)時(shi)刻》等節目的(de)(de)錄制工(gong)作(zuo);擁(yong)有(you)旅(lv)游(you)紀念品(pin)(pin)、文創商(shang)品(pin)(pin)的(de)(de)設計、研發(fa)(fa)(fa)(fa)、銷售(shou)、產業(ye)(ye)合(he)作(zuo)等業(ye)(ye)務,2018年上(shang)(shang)合(he)峰(feng)(feng)會(hui)(hui)后(hou),推出“上(shang)(shang)合(he)國(guo)(guo)禮(li)”系列、2019年海(hai)軍(jun)節后(hou)推出海(hai)軍(jun)文化(hua)衍生品(pin)(pin)系列,目前已擁(yong)有(you)“上(shang)(shang)合(he)國(guo)(guo)禮(li)”、“海(hai)魂(hun)軍(jun)旅(lv)”、“青(qing)(qing)(qing)島(dao)(dao)(dao)經(jing)典(dian)(dian)”和“青(qing)(qing)(qing)島(dao)(dao)(dao)印象”四大(da)系列產品(pin)(pin),涵蓋商(shang)務禮(li)品(pin)(pin)、旅(lv)游(you)紀念品(pin)(pin)、文化(hua)創意等500余種(zhong)商(shang)品(pin)(pin)。
未(wei)來(lai),文(wen)(wen)旅(lv)集團將(jiang)以(yi)“價值(zhi)再造,引領(ling)行業”為理念(nian)、以(yi)“旅(lv)游+文(wen)(wen)化+創意”為著力(li)、以(yi)將(jiang)流量(liang)轉(zhuan)化為商業價值(zhi)為目標、以(yi)豐富島(dao)(dao)(dao)城文(wen)(wen)化市場(chang)為己任,擴(kuo)大品牌知名度(du)和市場(chang)影(ying)響(xiang)力(li),向(xiang)綜合(he)化、專業化邁進,成為島(dao)(dao)(dao)城一(yi)流的(de)文(wen)(wen)化創意領(ling)軍企業,助力(li)青島(dao)(dao)(dao)國際時尚城建(jian)設。

